building a new company is like pushing a boulder up a mountain you start at the bottom, all by yourself just you and this big boulder bystanders will point and laugh and call you crazy but if you believe in what you’re doing with all your heart you ignore them and start pushing it up the steep slope anyway along the path, people will see you struggle and some might join you and when the right people do, it gets a little easier more hands making lighter work occasionally some helpers do more pulling than pushing and you have to stop and tell them they can’t help anymore which breaks your heart every time because they only meant well but the pain lessens each time becoming slightly more bearable but it never truly disappears nearly all who choose to push the boulder won’t make it up to the top their strength will give way before they do they stumble and collapse and that boulder starts to roll backwards crushing them in its path leaving them broken and shattered sometimes dead
you are like sisyphus but the punishment is of your own choosing rather than from hades but there are a special few who through luck and hard work and ingenuity and sacrifice who by some divine grace make it all the way to top of the mountain with their helpers standing shoulder to shoulder they couldn’t have done it without them and as soon as it reaches the top the boulder tips to the other side and the weight vanishes and it begins to roll down hill gathering speed snowballing larger and larger a flywheel spinning faster and faster it’s momentum becomes unstoppable until all the world has been taken over by your new idea of how things should be done a glorious victory that once began as a boulder at the bottom of a hill
emerson said that all life is an experiment and the more experiments you make, the better i have found this to be true life can be so rich when you seek to taste what you have never tasted when you seek to listen outside genres which you have listened when you seek to meet people who don’t look, act or think like you
you might taste flavours that make you wretch or hear music that makes your ears bleed or meet people who make your skin crawl
but all of these failed experiments are repaid a hundredfold when you strike platinum and discover new love
all these failures are made up for each time you taste something that sets off exploding colours in your mouth or which can take you back to your childhood or when new music makes you understand feelings you couldn’t previously put words to or when you meet someone who takes your breath away and makes you fall heels over head for them this is the true joie de vivre so experiment away
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acknowledgement of country
Tzukuri acknowledges the Traditional Owners and Custodians of the land on which we work. We pay respects to Elders past, present and emerging, and recognise their connection to the land. Sovereignty was never ceded.
